Learn SEO From The Experts

SEO is the best way to influence greater visibility in search engine rankings in order to produce a steady stream of qualified traffic to your site. Get started on your SEO journey with these SEO resources!

SEO Resources

Browse these SEO resources by topic to learn more about SEO!

SEO Basics

Keywords

Search engines

Measuring SEO

Learn the basics of how SEO can impact your company, from driving website traffic to increasing sales with these search engine optimization resources:

RECOMMENDED READING

Getting Started

On-Page SEO

On-page SEO refers to any optimization that you’re able to control and include on your website. Since there are so many different tactics for on-page SEO, we put together a list of articles that can guide you toward success.

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Technical SEO

Learn technical SEO, which involves optimizing your website’s backend for search, with these SEO resources:

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Link Building

Google uses a highly complex algorithm to determine how websites rank in search results. One of the components Google considers is links. Below are some helpful articles about things like the number of backlinks you need and link building strategies.

RECOMMENDED READING

Local SEO

SEO Audits

When it comes to learning SEO, it’s important to talk about SEO audits. Learn the basics with these resources:

RECOMMENDED READING

SEO and Content

SEO and PPC

SEO and CMS

Use a content management system (CMS)? You probably do. Here is what you need to know about SEO and your CMS:

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SEO FAQ

SEO entails following certain protocols and best practices to make your website rank highly in online search results. This can raise various questions and concerns among clients. Our goal with the articles below is to answer any question or concern you may have and lead you to success with SEO!

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Advanced SEO

Voice SEO

Looking to learn more about voice SEO? Check out these beginner SEO resources for voice search!

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Enterprise SEO

In charge of your corporation’s SEO? Then start learning SEO for the enterprise-level with these resources:

RECOMMENDED READING

SEO Benefits

Looking for SEO resources to showcase SEO’s benefits? Look no further with this compilation of in-depth articles:

RECOMMENDED READING

Outsourcing SEO

Additional Channels and Strategies

Learn SEO from the experts: Your guide to SEO

Search engine optimization, or SEO, is becoming increasingly important in the world of digital marketing. With millions of active websites on the Internet, it’s vital that your website ranks well in search engine results pages (SERPs) so it is visible to Internet users. 

It’s important to learn SEO to boost your business’s visibility in search results, so you drive more qualified traffic to your website that turns into revenue.

Keep reading to learn more about SEO, including answers to questions like:

  • What is SEO?
  • Why is SEO important?
  • How do you do SEO?
  • What SEO techniques should you avoid?

If you need help getting your SEO strategy off the ground, WebFX has a team of SEO experts ready to help. Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!

What is SEO?

Search engine optimization (SEO) is the process of improving a website’s ranking.

SEO involves optimizing your website to rank in relevant search results and rank better in them. This strategy is organic, meaning you can’t pay to improve your rankings –– you must improve your ranking through optimization.

Why is SEO important?

SEO is incredibly important to the success of any website. If you want people to find you when they search online, you must optimize your site to rank better in search results.

Here are just a few of the many benefits to learning SEO and implementing it:

  • Improved credibility: The higher your website ranks on search engines like Google and Bing, the more credible you will appear to visitors. When you rank higher, people trust your website has the information they need, so they visit it.
  • Improved traffic: The higher you rank on Google, the more traffic you will get. With SEO, you can also improve the quality of your traffic by targeting specific keywords that are relevant to your audience.
  • Trackable return on investment (ROI): When you invest in SEO, you can track your return on investment (ROI) to see if it’s driving the results you desire. Tracking your ROI enables you to adjust your strategy to improve the results.

Learn SEO: The basics of SEO

Now that you learned what SEO is and why this strategy is important, you can learn SEO to start optimizing your website for search engines.

Here are some basic components you need to know to get your SEO campaign off the ground:

Keyword research

Conducting keyword research is one of the most important things you need to do to succeed with SEO. You can use a keyword research tool to help you find industry-related terms for your website.

You’ll want to focus on long-tail keywords when performing research.

Long-tail keywords are phrases containing three or more words, like “women’s purple rain boots.” There is less competition for long-tail keywords, so you can rank higher in search results.

Additionally, since long-tail keywords are specific, they drive more qualified traffic to your business, which leads to more revenue.

Content and link building

Content and link building are critical to the success of SEO. When publishing content, try to have a consistent schedule and make sure that your content is informative and matches user search intent.

When you publish content, you want people to link to it to build your backlink profile. Backlinks send signals of trust to Google, which can help improve your website’s ranking.

To build your backlink profile, try conducting outreach to other sites. If you publish great content, you are likely to attract natural links as well.

Site indexability

If Google and other search engines can’t see your site, you won’t rank in search results and will miss out on valuable traffic for your company. An easy way to tell if your site is indexed in Google and Bing is to search “site:nameofyoursite.com.”

This search will return all indexed pages.

You can also use Google Search Console to identify pages that haven’t been crawled and indexed or pages that show crawling errors.

User experience

User experience is one of the most important ranking factors for Google. If people bounce from your website, it signals to Google that your website delivers a poor user experience or doesn’t have the information people need.

To ensure you deliver a great user experience, check that your website is easy to navigate and easy for users to find the information they need. You’ll want to ensure that your website is organized, aesthetically pleasing, and functional to deliver the best user experience.

SEO techniques to avoid

When looking at techniques to improve your SEO, you’ll come across some tactics that seem like a good idea, but end up hurting your website in the long run. These tactics are known as black-hat SEO techniques.

Black-hat SEO refers to strategies used to boost SEO quickly that go against search engine guidelines. Here are some techniques you must avoid:

  • Keyword stuffing: This refers to overloading your website with keywords in an unnatural way to try to get your pages to rank for that term. Keywords should always be inserted naturally within the text and should never be overused.
  • Paid links: Links should never be paid for, as it hurts your website’s credibility. Work to build your backlink profile
  • Plagiarized content: Google can detect plagiarized and duplicate content. Don’t take content from other people’s websites or publish the same content repeatedly on your website, as it can impact your ranking.

Learn how SEO can drive revenue with SEO services

If you want to begin optimizing your website but don’t have the time, WebFX can help! WebFX is a full-service digital marketing agency that specializes in all aspects of Internet marketing, including SEO.

Our team of over 450 marketing professionals knows how to create SEO campaigns that grow our clients’ businesses. We’ve driven over $3 billion in revenue and over 7.8 million leads for our clients in the past five years.

Ready to boost your website’s ranking in search results to drive more revenue? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!

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